Sports & Entertainment Marketing Program

^{Introduces basic marketing concepts using sports and entertainment examples. This entry level marketing course explores how companies use sports and/or entertainment to market their products and services, and how entertainment companies, teams, leagues, and events market themselves. Main topics include: promotions, advertising, sponsorship, branding and product licensing, verbal and visual communications in sports and entertainment careers such as Marketing Coordinator, Sports Agent, and Sporting Goods Merchandiser. Students acquire business presentation skills that assist with college coursework.}

^{Focuses on applying marketing concepts learned in Sports & Entertainment Marketing 1. This course allows students to experience what it would be like to work in a variety of sports and entertainment related jobs such as Athletic Directors, Event Promoter, Facilities Coordinator, Advertising and Sales, or Agent. Main topics include: sports management principles, ticket sales and promotion, sponsorship and endorsement, game/event operations, and marketing plans. Students will also participate in a Virtual Business simulation of owning and operating a stadium. Presentation skills are refined by producing business reports requiring research, writing, and formatting.}